The Field Guide to Accessible Business.
Plain-English reporting on the laws, the lawsuits, the standards, the tax breaks, the builders shipping broken sites, and the advocates fighting for Main Street. Everything a business owner, agency, or association needs to navigate ADA website accessibility — without the legalese.
FeaturedWhy I'm Backing ADA Awareness Week — A Founder's Note to Every Chamber in America
OZ Rodriguez, founder & CEO of UpPluck and ADA Active Shield, on 30 years of building businesses, the chambers that protected him along the way, and why he's putting his company behind a free initiative to shield Main Street from the next wave of ADA website lawsuits.
Case StudyCase Study: How Wachusett Business Incubator (WBI) Achieved Full ADA Compliance with ADA Active Shield
The Wachusett Business Incubator (WBI) partnered with ADA Active Shield to remediate their website at the code level, install the accessibility widget, and align with both federal ADA and state accessibility guidelines. Here's exactly what we did — and the result.
AdvocacyADA Website Lawsuits Are No Longer Just a Big-Business Problem — Small Businesses Are Now Targets
Serial ADA filings are hitting small businesses in Missouri and across the country. One plaintiff alone filed 48 lawsuits in six months. Whether you view it as advocacy or litigation, the message is the same: fix your website before the demand letter arrives.
ComplianceWCAG 2.1 Level AA: The Standard That Decides Lawsuits
WCAG 2.1 Level AA is the benchmark courts, the DOJ, and demand-letter attorneys use to decide whether your website is accessible. Here's what it actually requires — in plain English.
ComplianceADA Title III: Why Almost Every Business Is Covered
If your business serves the public — restaurants, dentists, salons, gyms, retail, e-commerce — ADA Title III applies to your website. A practical guide to who's covered and what you owe.
Articles older than 60 days, organized by topic. Everything we've published is still here — just out of the spotlight.