Make Your Website Accessible to Everyone — and Compliant.
Federal and Massachusetts standards call for WCAG 2.1 Level AA accessibility. We make it simple — audit, remediation, certification, and ongoing monitoring — so your site welcomes every visitor with confidence.
Non-compliance costs more than you think.
Federal Fines
First violation under the DOJ final rule effective June 24, 2024. Repeat violations reach $150,000.
Massachusetts Fines
MA enforces some of the strongest disability rights laws in the country, with a dedicated Equity Board.
ADA Demand Letters
Courts rule websites are public accommodations — a single complaint can start a costly legal process.
Lost Government Contracts
Non-compliant businesses risk federal and state contract loss. MA contractors must comply by Apr 26, 2026.
Lost Revenue
61M+ adults with disabilities are locked out of inaccessible sites — a market with massive purchasing power.
Reputational Damage
ADA lawsuits become public record — brand damage extends far beyond the legal costs.
From audit to certification in 4 steps.
Free Consultation
We review your site, discuss your exposure, and provide a no-obligation assessment of accessibility gaps.
Full Audit & Scan
WCAG 2.1 automated + manual scan with a detailed issues report and prioritized fix roadmap.
Remediation & Fix
Our team implements all required fixes — alt text, contrast, keyboard navigation, labels, captions, and more.
Certification & Shield
Your site is certified, the ADA Active Shield badge is installed, and monthly monitoring begins.
Insights on accessibility & the law
Plain-English breakdowns of the rules, the risks, and the real-world playbook for staying compliant.
Why I'm Backing ADA Awareness Week — A Founder's Note to Every Chamber in America
OZ Rodriguez, founder & CEO of UpPluck and ADA Active Shield, on 30 years of building businesses, the chambers that protected him along the way, and why he's putting his company behind a free initiative to shield Main Street from the next wave of ADA website lawsuits.
Case Study: How Wachusett Business Incubator (WBI) Achieved Full ADA Compliance with ADA Active Shield
The Wachusett Business Incubator (WBI) partnered with ADA Active Shield to remediate their website at the code level, install the accessibility widget, and align with both federal ADA and state accessibility guidelines. Here's exactly what we did — and the result.
ADA Website Lawsuits Are No Longer Just a Big-Business Problem — Small Businesses Are Now Targets
Serial ADA filings are hitting small businesses in Missouri and across the country. One plaintiff alone filed 48 lawsuits in six months. Whether you view it as advocacy or litigation, the message is the same: fix your website before the demand letter arrives.
Don't wait for a demand letter.
Accessibility lawsuits are filed every day. Get ahead of risk, protect your brand, and make your site usable for everyone — before it becomes a liability.